Director Sarah-Jane Duff brings over 15 years of experience and a design-led approach to plus-size fashion, creating women’s clothing with a small team based in her design studio in Auckland’s Karangahape Road. She believes in the power of clothing to transform how women see themselves, designing for the fat body to create space, choice, and confidence. Lost and Led Astray produces designer plus-size pieces made to be mixed, layered, and worn in many ways, with exclusive colours and prints created in-house each season. Quality, fit, and ease of wear are always at the heart of the design process.

LALA garments are proudly produced in Aotearoa, China, and Bali using natural, eco-conscious fabrics and quality finishes. They are committed to transparent and ethical production, working only with independently audited factories and Fair Trade-certified partners. Lost and Led Astray also acknowledges ngā iwi Māori as Tangata Whenua of Aotearoa and is committed to upholding the principles of Te Tiriti o Waitangi.